Malaysia's hybrid fruit is aiming for the Chinese market

  • Wed, 12 June 2024

Malaysia's hybrid fruit is aiming for the Chinese market


Malaysia's hybrid fruit is aiming for the Chinese market

A hybrid fruit, nangchem,   of cempedak and jackfruit, has garnered attention in Malaysia, fetching a price of US$5 per kg due to its unique flavour. Malaysia, looking to expand its fruit export portfolio to China, its primary trade partner, sees potential in nangchem, alongside fresh durians and jackfruit. 

Following the commencement of jackfruit exports to China, with sales projected at US$6 million annually, negotiations are underway to introduce fresh durians to the market. Nangchem distinguishes itself by being available throughout the year, in contrast to the seasonal cempedak, and boasts a flesh that is thicker, juicier, and sweeter.

According to Raja Muhd Faiz Bazaid, assistant manager at Selangor Fruit Valley, the preference for nangchem over cempedak among Malaysians is notable, attributed to its sweeter, denser flesh. The farm promotes nangchem through daily tours. Despite rising prices, consumer demand remains high, with expectations of further price increases. Currently, nangchem is exported in frozen form to Japan. The ease of cultivation compared to durians, which are more costly and time-consuming to grow, has encouraged more farmers to produce nangchem. It can be harvested within two-and-a-half to three years of planting, offering a faster return on investment.