Fresh Inset and Janssen PMP initially worked together to evaluate the Vidre+™ technology for post-harvest storage and transportation of fruits and vegetables. The technology, in the form of the Vidre+ stickers and pads, proved to have a great impact on the quality of produce during storage, transportation and retail display. Vidre+ technology helps to extend the freshness and shelf life of produce, effectively offering a solution to some of the most pressing challenges for growers, packers, distributors, retailers and consumers.

Vidre+ provides growers, packers, distributors and retailers with a new and unique management tool, so they can deliver just harvested freshness quality on a year-round basis. Furthermore, it enables retailers to increase their revenue and consumer satisfaction with fresh, high-quality produce, while minimising food losses at the same time. With Vidre+ there is no need to change any existing packaging and shipping processes. In Fresh Inset, we found a reliable partner to minimise losses and to maximise shelf life throughout the produce supply chain."

Krzysztof Czaplicki, Board Member and Chief Strategy Officer at Fresh Inset, "Vidre+ technology performance will make high-quality produce available to both retailers and consumers. With over 50 years of experience in the field of post-harvest, Janssen PMP is the topmost partner for us. Vidre+ technology is a game-changer in produce freshness protection. This innovation transforms efforts to combat food waste while promoting unmatched freshness and quality, benefitting the planet, the food industry, and consumers alike."